PPG: Always Leading the Business of Color

Global color experts in Tianjin, China

PPG is a global leader in color, with a long history of providing innovative color solutions to customers in a variety of industries including automotive, architectural, consumer products and aerospace.

We help customers generate color ideas by taking into account social and cultural trends. Our colors coat a wide range of materials and surfaces, shorten development cycles, and bring more desirable products to market - faster and better looking.

Color workshop in Tianjin, China
Color workshop in Tianjin, China

We are committed to helping our customers create products that stand out in the marketplace and make a lasting impression. Our color experts are constantly monitoring global trends and developing new color palettes to meet the needs of our customers.

Global Color Experts: Forecasting Trends

Wei Xue, a PPG employee within our Industrial Coatings business, and a color expert
Wei Xue: Foreseeing color trends over the world
Wei Xue, our color design manager, Industrial Coatings, has been instrumental in establishing our company’s dominance in color trends and forecasts across various sectors.
Julio Bueno, a PPG employee within our Automotive Refinish Coatings business, next to PPG MoonWalk paint mixing machine
Julio Bueno: Popularizing innovative tools in Brazilian paint shops
Hear from Julio Bueno how PPG MoonWalk® revolutionizes auto refinishing with automated, precision color mixing – enhancing accuracy, efficiency, and workforce engagement.
Headshot of Mathilde Barthoux, PPG color expert
Mathilde Barthoux: Connecting color, creativity and customer impact
As a color stylist and marketer, Mathilde translates global trends and regional insights into palettes that connect with customers, differentiate brands, and drive growth.

Introducing PPG’s 2027 Color of the Year: Country Soil

Warm, earthy and grounding, it helps a space feel more settled. The kind of color that lets everything else fall into place.

Blending beige, taupe and gray, Country Soil takes its cue from clay-rich earth and weathered stone. It’s natural, familiar and enduring. More than a color to look at, it’s a foundation to build around.

Whether paired with natural materials, layered with other neutrals or used alongside stronger accents, Country Soil creates a backdrop that feels balanced and at ease. It carries both a sense of calm and the quiet energy to move forward, adapting easily across spaces, surfaces and styles.

“Country Soil is designed for slowing down,” said Irina Hanhisalo, PPG color category lead, Architectural Coatings. “For 2027, we have selected a grounding color that acts as a solid foundation for any project. Inspired by the warm, natural hues of clay, it provides a base layer with a soft, neutral tone.”

PPG’s color expertise extends beyond trend selection. With advanced tinting technology and a comprehensive range of services, the company enables customers to achieve precise color matching and consistent results across applications. From interior walls and furniture to decorative accents, a wide range of PPG’s products can be formulated in Country Soil to meet any design and performance need.